Speakers Test

• Jeremy Thompson Managing Director of Gorkana Group

  Jeremy is Managing Director of Gorkana Group, the market leading media intelligence business borne out of the integration of Gorkana, Durrants and Metrica. Jeremy began his career in publishing and held a number of roles in sales, marketing and product development at The Thomson Corporation, and then within the news distribution division of United Business Media. Jeremy moved into the media monitoring sector in 2001 to run the operations of the news division of Xtreme Information, a former Pearson company.   He was part of the team who led the Management Buy Out of Durrants, becoming Managing Director in 2006. He then led the acquisition and subsequent integration of the premium targeting and analytics businesses, Gorkana and Metrica. The integrated group, Gorkana, is used by the majority of PRs in the FTSE250, Government and PR150. Jeremy enjoys windsurfing, modern art and wine.

  Andre Manning VP, Global Head of External Communications for Royal Philips Electronics

  Andre Manning is an experienced and results oriented communications leader who has held various international communications leadership positions within Philips. During the late nineties he lived and worked in Prague, Czech Republic to build up a communications network in Central & Eastern European. In 2001 Andre moved back to Amsterdam to join the corporate media relations team and worked on financial and strategic communications. Three years later his role expanded to lead a team overseeing all communications for the Philips Netherlands organization while he also served as the Deputy Head of Philips’ global media relations team.   In 2005, Andre and his family were asked to move to the United States to work in New York at the US headquarters of Philips. Within two years he successfully improved Philips’ reputation in the United States and two years later he became the global communications head of for the USD 10 billion global healthcare business, headquartered in Andover, Massachusetts. Under his leadership his team managed to improve the quality and the quantity of the healthcare communications outcome for three consecutive years.   In the summer of 2009 Andre moved back to the company’s headquarters in the Netherlands to lead the network of 50 communications professionals around the globe. In his new position he is the communications advisor of the Philips Board of Management while he improved the efficiency, effectiveness and accountability of the function and introduced a new PR agency, including a new PR measurement system, within the first months after his arrival.

  Andy Brown Chairman of Kantar Media

  Having graduated in Marketing, and following experience at AGB (working on the Home Audit and LekTrak durables services), Andy joined the marketing department of Anglia Television in 1986. In this role he was involved in all aspects of programme, audience and marketing research.   In 1989 Andy was hired by BMRB as a Client Service Executive in the Target Group Index division. In1997 Andy joined the Board of BMRB taking on responsibility for the management for the TGI during its expansion internationally including the development of TGI in Western Europe and Latin America.   Andy was a founder director of KMR Group (the holding structure for BMRB), taking on responsibility for TGI and Software globally. Before assuming the role of CEO of KMR in 2001.   Following the acquisition of TNS, Andy became Chairman of the newly-created Kantar Media. He works alongside Jean-Michel Portier (formerly CEO of TNS Media), supporting him in a number of areas including digital development, global client accounts as well as general management of associates such as IBOPE Media, TAM India and RSMB. He sits on the Kantar Digital Board and WPP Digital Advisory group.   In his spare time Andy is a keen follower of sport, notably following the ups and downs of Arsenal football club over the last 40 years. He has already started work on indoctrinating the next generation of Arsenal supporters with his son and daughter!

  Anna Kepka Media Insight Director Europe & North America, Unilever.

  Anna Kepka is the European & North America Media Insights Director at Unilever. She’s responsible for delivering consumer and media channel insights and for developing consistent measurement, tracking and analytical tools to extract learning and insights that drive business decisions.   Anna’s previous roles at Unilever including responsibility for Shopper, Media Analytics and Local Insight for Poland and Baltics. After which, she has moved to Central Eastern Europe Management role at Consumer Insight Team.   Prior to Unilever, Anna has held various roles during her 8 years career at Tetra Pak and Maspex. She was responsible for International New Product Development across Juice brands, Market Research Management in packaging industry, and the Cross-portfolio Senior Analytics for Diary and Juice Markets.

  Barry Leggetter Summit Director and Executive Director, AMEC

  Barry Leggetter is Summit Director who in Dublin will organise his 5th International Measurement Summit for AMEC – four in Europe and a Summit in March in Asia Pacific. He is Executive Director of the international Association for Measurement and Evaluation of Communication (AMEC).   A former journalist, Leggetter had a 25 year career in global PR consultancy before joining AMEC. He was UK Managing Director for three major public relations networks, (Countrywide) Porter Novelli, Fleishman-Hillard and Golin/Harris and as international Chairman of Bite Communications (Next Fifteen Group).   He also spent two years in New York as Executive Vice President for Porter Novelli. He joined AMEC in 2007.   He was a specialist in introducing quality standards management into public relations, designing the ISO system which saw Countrywide Communications become the first quality standard rate marketing communications firm in the world in 1992.   Leggetter is a Fellow of the UK Chartered Institute of Public Relations and a Founding Fellow of the UK Public Relations Consultants Association. He is also an External Examiner for the BA (Hons) Public Relations programme at Bournemouth University, UK.

  Chris Foster Principal, Booz Allen Hamilton

  Chris Foster’s professional experience includes a knowledge of public health, managed care, strategic communications and pharmaceutical marketing. Chris has worked in a variety of environments ranging from global public relations agencies and trade associations to national political campaigns and health provider groups.   Chris has led many national and global public awareness and communications campaigns for companies including Pfizer, AstraZeneca, Amgen and Novartis.   One of Chris’s specialties is working with the federal government and healthcare companies on stakeholder engagement and public education campaigns.   In the public health arena, Chris has led communications, marketing and grassroots campaigns for the U.S. Department of Health and Human Services (Office of the Secretary), Center for Medicare and Medicaid Services and the Office of Minority Health.   Prior to joining Booz Allen Hamilton, Chris served as Chairman of the U.S. Healthcare Practice for Burson-Marsteller, a global public relations firm. Chris led the company’s efforts to expand their footprint into the public health sector and other key market sectors including HIT, PBM’s and clinical diagnostics. His key clients included Accenture, Intel, Sanofi Aventis and Quest Diagnostics.

  Christina Darnowksi Director, Research & Project Management, PRSA

  Christina M. Darnowski is PRSA’s Director of Research and Project Management. In addition to her responsibilities for managing PRSA’s membership research initiatives, she leads strategic organizational projects including governance. She is also PRSA’s liaison to AMEC, North America.   Christina has extensive experience managing research, information and knowledge for organizations including Time Inc., KPMG, and Oliver Wyman.   Christina holds an MLS (Master in Library and Information Science) from Indiana University and has studied Organizational Behavior at the CUNY Graduate Center.

  Cindy Conner Director Citizenship and Reputation Management FedEx Corporation

  Cindy Conner is Director of Citizenship and Reputation Management for FedEx Corporation. In this role, Cindy leads a team of communicators who drive ongoing corporate reputational outreach, thought leadership, citizenship and philanthropic efforts on behalf of FedEx. She also serves as a key member of the Global Communications leadership team.   Responsible for enterprise-wide assets such as the company’s highly regarded ‘I am FedEx’ campaign and corporate-wide employee engagement platform as well as the company’s Global Citizenship Report, Cindy was the primary architect behind the company’s thought leadership platform, “Access,” designed to support the company’s position as a primary stimulus of global connectivity and access to growth opportunities.   Cindy directs the company’s corporate giving programs including emergency and disaster relief, child pedestrian safety, childhood education and environmental philanthropy, supporting relationships with a number of strategic charitable partners and third-party organizations. She also leads efforts to support the FedEx EarthSmart initiative in collaboration with the Vice President of Environment and Sustainability.   Cindy has a diverse background in public relations and corporate communications, specializing in strategic platforms and programs to effectively communicate the corporate story and vision to key stakeholders. Over the course of Cindy’s tenure with FedEx, she has held management and professional positions across a wide range of areas including media relations, labor relations communications, sales and management communications and corporate-wide communications. Prior to assuming her current role, Cindy was manager of corporate communications, responsible for special projects for the Corporate Vice President of Global Communications and Investor Relations.   Before joining FedEx, Cindy worked in communications for a number of organizations including Holiday Inns and the University of Tennessee Health Sciences Center. In addition, she was publisher and editor of Waterfowler’s World magazine and editor of Pro Bass magazine.   Cindy is a graduate of the University of Mississippi with majors in journalism, English and sociology.

  Colin Wheeler Head of Insights and Analytics, EMEA, Waggener Edstrom Worldwide

  Colin Wheeler leads the Waggener Edstrom EMEA region Insight & Analytics team, providing measurable insight and understanding for client communications activity. The team provides high level insight for clients to maximize the effectiveness of campaigns and continuously improve impact across on- and offline channels with detailed recommendations.   Colin has over 15 years’ experience as an in-house and consultant market researcher. Prior to joining Waggener Edstrom, Colin spent 9 years at British Airways specializing in global brand, communications and reputation research. During his time at BA, Colin provided insight on large-scale activities including the response to the outbreak of Swine Flu (2008), the brand impact of the opening of Heathrow Terminal 5 (2008), and various marketing communications campaigns including the London 2010 sponsorship, launch of the new business class (2007) and ongoing sales activity (World Offers). Colin has also worked as an independent consultant with several global market research agencies.

  Dan Halliwell Managing Director, Kantar Media, Ireland

  Dan established strong roots in the PR industry both in the UK and Ireland before moving into media measurement. Following a degree in Public Relations at Bournemouth University, Dan worked for a number of London based PR agencies, including Bite Communications, then moved in-house as PR Executive for Tottenham Hotspur in 2002, where he gained a huge amount of experience dealing with the world’s sporting media.   After moving to Ireland, Dan represented brands including IBM and The Prestige Group before joining MediaMarket as Head of Client Services and Analysis. Since starting in the company in 2006, Dan has seen the business through its purchase by TNS and is currently Managing Director of what is now Kantar Media Ireland. Ireland’s largest media monitoring and evaluation company, Kantar Media works with organisations including major multi-nationals, semi-state organisations and government departments in the Republic and Northern Ireland.

  David Kellis Director of Public Relations and Social Media for the Clorox Company

  David Kellis is a seasoned marketing professional with more than 20 years of experience both in-house and at leading public relations agencies. His experience encompasses integrated marketing communications, public relations, social media, content development, crisis management and media training. He is currently the Director of Public Relations and Social Media for the Clorox Company, responsible for more than 10 brands within the Clorox CPG portfolio. At Clorox, he was the person responsible for cracking the code in 2008 to determine how to measure the direct ROI of PR.   Prior to joining Clorox David worked at a variety of global PR agencies including Burson-Marsteller and Edelman, working on everything from Coors Brewing Company to The Gap to Chevron. David has an MBA in marketing from City University of New York and a BA in Industrial/Organizational Psychology. He lives in San Francisco, California.

  David Iannelli Research+Data Insights – President, Global

  David Iannelli has over 20 years of experience in conducting public opinion research to inform strategic communications campaigns. Iannelli’s roots are in political polling in the United States, but he has spent his career applying those skills across public affairs, reputation and marketing campaigns. He has gained a particular expertise in developing messaging for influential and public audiences alike internationally.   He holds a bachelor’s degree from Northwestern University with honors in political science, an MBA from the University of Chicago Booth School of Business, and a master’s degree from the Gerald R. Ford School of Public Policy at the University of Michigan.

  Dr. David B. Rockland Partner / CEO and Managing Director – Ketchum Pleon Change and Global Research

  Dr. David Rockland joined Ketchum in 2000. He has responsibility for the Research business at Ketchum including its global network across the U.S., Costa Rica, Brazil, India, China, Germany and the U.K. In addition, David is responsible for Ketchum Pleon Change, the firm’s management consulting enterprise. He manages approximately 150 people across the two business units. David also was responsible for forming Ketchum Interactive, now known as Ketchum Digital.   David is on the Board of the International Association for Measurement and Evaluation of Communication and chairs the North American Chapter. In that role, he led the development and implementation of the first-ever industry standards for PR measurement in 2010, the Barcelona Principles, as well as the setting of a 2020 agenda for measurement and evaluation of communication, the Lisbon Measurement Agenda, in 2011. In part for that effort, he was inducted into the PRNews Measurement Hall of Fame in April, 2012. He regularly lectures at various conferences and other events around the world about the Barcelona Principles and other aspects of communications measurement, and writes a monthly column on measurement for the Public Relations Society of America, for whom he is also a spokesperson on research and measurement topics. He is an emeritus member of the IPR Commission on PR Measurement and Evaluation, and was its Chairman for 2007 and 2008   Prior to joining Ketchum, David was S.V.P. and Managing Director for Roper Starch Worldwide where he managed the company’s environmental and public relations practice areas. David previously owned his own firm, The Rockland Group, specialized in environmental issues management and marketing, which he sold to Roper Starch in 1998. Clients included the National Cattlemen’s Beef Association, BHP Copper, International Association of Fish and Wildlife Agencies, and Public Lands Foundation. He has also held the top corporate communications role at two large global corporations.   He holds a Ph.D. in Natural Resource Economics from the University of Delaware, and has held teaching roles at Rutgers, NYU, and the University of Maryland. He and his wife, Sarah Dutton of CBS News, reside in New York City as well as a farm on Maryland’s Eastern Shore.

  Don Bartholomew Senior Vice President, Digital & Social Media Research

  Don Bartholomew is a 20-year senior communications veteran who has worked for and with significant consumer and B2B brands across product marketing, marketing communications, advertising, public relations and research and measurement. His specialties include social media research and measurement, public relations evaluation and measurement, return on investment and brand tracking studies.   Don has counseled and completed research and measurement projects for numerous companies including BMW, Gatorade, AT&T, Abbott, Novartis, Dell, Remy Martin, Merck, Johnson & Johnson, Banana Boat, Forest Labs, ConAgra, Olympic Paint, Bayer, Eli Lilly, Medtronic, WTA, ATP, SEMATECH, Pioneer and RadioShack.   Don is a member of the Measurement Commission of the Institute for Public Relations. He was 2011 PR Analyst of the Year Runner-up (PRNews awards). He is a frequent speaker on public relations and social media measurement and ROI. Recent speaking engagements include PRSA Barcelona Principles webinar series, PRNews’ Measurement Conference, BlogWorld Expo, North American Summit on Public Relations Measurement, Best Practices in Corporate Communications, Business Marketing Association, PRSSA, Austin Software Council, the American Gas Association, The Branding Institute and the University of Texas. Don is a former adjunct professor at the University of North Texas, teaching Mass Communications Research. He holds a B.S. Industrial Engineering & Operations Research from Syracuse University and an MBA from the University of Dallas

  Douglas McCabe Chief Operating Officer of Enders Analysis

  Douglas is the Chief Operating Officer of Enders Analysis, London’s leading independent media and telecoms research firm.   Douglas is an opinion leader on print and online media, reports on media substitution, and consults on commercial strategies for the internet age. He also consults on operating models and management development programmes.   He is a former director of Fish4, the online advertising portal, and prior to that was responsible for market research and sales development at Waterstone’s.

  Eve Stevens Vice President, WE Studio D, Waggener Edstrom Worldwide

  Eve Stevens is Vice President – Studio D Compass at Waggener Edstrom Worldwide. She leads the agency’s Insight & Analytics business development and client strategies development, with a focus on next-generation influence measurement methodologies and analytics best practices.   She has developed and managed measurement and analytics initiatives for a range of industries and client groups, including public affairs, corporate communication, crisis communication, telecommunications, health solutions, enterprise and consumer technology and retail technology.   She has experience in qualitative and quantitative research and analysis regarding competitive intelligence, industry landscape development, media and industry influential intelligence, and strategies programs development for a range of agency clients.   Prior to Waggener Edstrom, Eve was a consultant for a B2B software company, focused on operational design and implementation. Eve graduated from the University of Montana with a degree in Liberal Studies, emphasis in Philosophy and Religion.

  Gerry Davis Chief Executive, Public Relations Institute of Ireland

  Gerry Davis is CEO of the Public Relations Institute of Ireland (PRII). Since his appointment to this role in 2001, he has overseen a three-fold increase in membership of the Institute and led a number of educational and publishing initiatives to raise its profile and authority within the Irish communications and media industries. He is also Chairman of the judging panel for Ireland’s annual Awards for Excellence in Public Relations.   Gerry spent much of his career in the Irish Defence Forces, where he retired at Captain rank in 1997. In that time he served in many appointments both at home and overseas, notably in Syria, Israel and the Lebanon.   Prior to taking up his current role with the PRII, he was chief executive of the Irish Institute of Purchasing and Materials Management.

  Grant McLaughlin Vice President, Booz|Allen|Hamilton and leader in the firm’s Human Capital, Learning and Communications Center of Excellence

  Grant McLaughlin, a Booz Allen Hamilton Vice President, is a leader in the firm’s Human Capital, Learning and Communications Center of Excellence, where he delivers strategic communications service offerings across a broad set of Public, Private and Not-For-Profit clients.   With more than 20 years of experience, Mr. McLaughlin assists organizations to move through change as a result of a transformation, modernization, or launch/implementation of a new service offering. He has extensive experience in establishing, fostering, and maintaining multi-sector relationships among stakeholders as well as developing targeted messaging for strategic communications, organizational communications, social marketing, social media and risk communications and outreach strategies to key stakeholders.   Throughout his career, Mr. McLaughlin has supported numerous Public Sector agencies across the civil and defense markets including the US Department of Health and Human Services, the US Department of Veterans Affairs, the Internal Revenue Service, the US Department Labor, the US Department of Defense, the US Department of Homeland Security, and the US Navy. He also consults to private sector and not-for-profit organizations including the Smithsonian Institution, The Thurgood Marshall College Fund, the Alzheimer’s Association, and the Oceans Conservancy.   Mr. McLaughlin is a board member of the Alzheimer’s Association National Capital Region; a member of the Public Relations Society of America (PRSA), the International Association of Business Communicators (IABC), the American Public Health Association (APHA), and a life-time member of International Association for Public Participation (IAP2) and served on the board of the organization.   Mr. McLaughlin has earned certificates in:   Certificate in Public Participation, the International Association of Public Participation (IAP2) Certificate from PROSCI, PROSCI Change Management Learning Institute Certificate in Focus Group Moderation, RIVA Certificate in Environmental Management and Sustainability, The George Washington University Certificate in Leadership in the 21st Century, Harvard’s Kennedy School of Government Certificate in Measurement and Evaluation, Certificate in Organizational Development and Certificate in Change Management Advanced Practitioner (CMAP), Georgetown University Certificate in Strategic Marketing in Today’s Media World, Northwestern’s Kellogg School of Management   He holds a BA in Communications from Bethany College, and an MA in Political Management from The George Washington University. Grant resides in Arlington, Virginia with his wife Tracey and their three children.

  Ingrid Moorkens Head of products and development at AUSSCHNITT Medienbeobachtung

  As a member of the board Ingrid is responsible for all of the services offered by the company. These services include the monitoring of print, broadcast and digital media, press review and strategic issue management, and the analysis of media coverage and content as well as of social network structures.   She is also in charge of the company’s innovation management. As part of her job she deals with PR evaluation on an academic level and teaches at several state and private colleges and educational institutions. Ms Moorkens, who has a degree in political science, is also the author of educational texts and specialist articles on media evaluation.

  Jackie Brock-Doyle Director of Communications and Public Affairs at the London 2012 Organising Committee (LOCOG) for the Olympic and Paralympic Games

  Jackie Brock-Doyle has worked in the communication and marketing field for 20 years and is regarded as one of the world’s leading strategic communication experts.   She is currently Director of Communications & Public Affairs for the London Organising Committee of the Olympic Games & Paralympic Games, having worked as Head of PR & Media for the city’s winning bid to bring the world’s biggest event to the UK in 2012.   Jackie previously directed communications and media programmes for the Manchester 2002 Commonwealth Games – described in several media reports as one of the most successful international multi sport events ever staged – and the Sydney 2000 Olympic Games.   As well as her work with London 2012 and previous Games, Jackie has designed and directed marketing, communication, media and sponsorship programmes for some of the world’s biggest brands and events, including Visa International, Coca Cola, Cadbury and Samsung.

  Jeremy Thompson Managing Director, Gorkana Group

  Jeremy is Managing Director of Gorkana Group, the market leading media intelligence business borne out of the integration of Gorkana, Durrants and Metrica. Jeremy began his career in publishing and held a number of roles in sales, marketing and product development at The Thomson Corporation, and then within the news distribution division of United Business Media. Jeremy moved into the media monitoring sector in 2001 to run the operations of the news division of Xtreme Information, a former Pearson company.   He was part of the team who led the Management Buy Out of Durrants, becoming Managing Director in 2006. He then led the acquisition and subsequent integration of the premium targeting and analytics businesses, Gorkana and Metrica. The integrated group, Gorkana, is used by the majority of PRs in the FTSE250, Government and PR150. Jeremy enjoys windsurfing, modern art and wine.

  John Croll Sentia Media & Chairman of the AMEC APAC Chapter

  John Croll has been active in the media intelligence industry since 1982 and was appointed Chief Executive Officer and a Director of Media Monitors in 1999. Prior to his appointment, John held sales and operational roles with Croll Communications and Media Monitors.   John is a current Executive Vice President of FIBEP, the International Federation of Press Clipping Bureaus Chairman of the APAC Chapter of the Association of Media Evaluation Companies (AMEC) Copyright and Licensing Commission. John is also a member of the Public Relations Institute of Australia and the Institute of Company Directors.   In addition to his Industry appointments, he is a Board member of the Australian Paralympic Committee since 2008, a member of the Media Advisory Board for the Salvation Army, Eastern Region and a Director of the Australian Science Media Centre.

  Katie Paine Founder and CEO, KDPaine & Partners LLC

  Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC, the Berlin, NH-based leader in social media and public relations measurement. She is the author of the recently released Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships (Wiley, March 2011) as well as the popular text book, Measuring Public Relationships (KDPaine & Partners 2007). Her latest book, written with Beth Kanter, entitled “Measuring the Networked Nonprofit,” will be published by Jossey-Bass in the fall of 2012.   She is the publisher of the first blog kdpaine.blogs.com and The Measurement Standard, the first such publications dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink Worldwide, Inc. in 1999.   Katie Paine was recently named the Society of New Communications Research “Fellow of the Year,” for her work in support of Social Media Research. In 2009 she was named one of “25 women who rock social media” by Lee Odden’s prestigious Online Marketing Blog. In 2008, she was named one of PR Week’s 2008 Power Players for her advocacy of PR measurement.   She serves on The Coalition, a joint effort by the Association for the Measurement and Evaluation of Communications (AMEC); the Council of PR Firms (CPRF) and the Institute for Public Relations (IPR) to establish standards for social media measurement. Additionally, she chaired a recent “Conclave” that brought together representatives of that Coalition with members of the Word of Mouth Marketing Association, the Web Analytics Association, as well as IABC, PRSA and other industry groups to work together towards Social Media Measurement Standards.   She has also won both the 2009 and 2010 New Communications Award of Excellence for her breakthrough social media research. In 2008, her firm won the Jack Felton Golden Ruler of Measurement Certificate of Merit from the Institute for Public Relations for her research which conclusively tied increased revenue for the ASPCA to PR efforts. In 2006, Katie Paine received the Business Excellence Award for Excellence in Media & Marketing from New Hampshire Business Review. Paine has also been named Entrepreneurial Venture Creator, Person of the Year by the University of New Hampshire’s Whittemore School of Business.   Katie is a Senior Fellow and Advisory Board member of the Society for New Communications Research. She was also an initial founder of, and will soon complete her 15th year on the Institute for Public Relations Measurement Commission. She served as the US liaison to the European Standards Task Force to set international standards for media evaluation. She writes a regular column for PR News on corporate image and crisis communications and contributes to Communications World, PR Week, Business Marketing and New Hampshire Magazine. She is also on the Advisory Board for the International Public Relations Research Conference (IPRRC) and serves on the Board of Trustees of Exeter Health Resources.   A Cum Laude graduate of Connecticut College’s class of 1974, Katie majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996. She is an Athena award winner and her life is featured in Mark Albion’s books, “Making a Life, Making a Living.” and “True to Yourself.”

  K.C. Brown General Manager, Cision Global Analysts

  K.C. is general manager of Cision Global Analysts and directs the unit throughout Europe, Asia and the Americas. He came to Cision through the acquisition of Delahaye, and founded the Delahaye Index (now known as the Cision Index).   K.C. holds degrees from Brigham Young University, the University of North Carolina and The Wharton School of the University of Pennsylvania.

  Margot Sinclair Savell Global Senior Vice President, Measurement, Hill+Knowlton Strategies, Research+Insights

  Margot Sinclair Savell’s expansive career includes more than 25 years experience in public relations, interactive marketing communications and journalism in the U.S. and Canada. At Research+Data Insights, she develops global programs that measure PR impact and success. Her international experience includes strategic planning and analytics across Europe, Asia and the Americas.   Margot is also a member of the Board of Advisors for VinTank, recognized by Mashable as one of the first vertically focused social listening platforms (for the wine industry).   Before joining RDI, Margot was a vice president of measurement at Weber Shandwick, editorial director at the technology marketing agency, Metia, and editorial manager at AOL. During Margot’s career, she also oversaw all content creation, marketing and analytics for TV and newspaper Web sites at Cox Interactive Media and Internet Broadcasting.   An award-winning broadcast and print journalist in the U.S. and Canada, her reports appeared on ABC Radio, CBS-TV, The New York Times, Financial Post, L.A. Times, The Globe and Mail and The Associated Press.

  Mazen Nahawi President, News Group International

  “Mazen Nahawi is the president of News Group, an organization focused on serving the communications and PR industry. The company includes several strategic businesses, including Media Watch, the first provider of monitoring solutions in the Middle East and North Africa and Salience Research, an agency dedicated to public relations measurement.   Mazen started his career 15 years ago as a journalist at Dar Al Khaeej, the UAE’s main privately-owned publishing company. He then worked as a senior manager at a regional public relations firm before founding Media Watch in 2002. His deep belief in using actionable and measurable information as a catalyst for modernization and progress in emerging markets is the driving principle behind his work. In 2007 Mazen launched the Middle East PR Measurement Summit. Now entering its fourth year, the event is a major gathering of global PR and measurement professionals. The summit plays an important role in encouraging regional PR towards adoption of measurement best practice and methodology.   A life-long resident of the UAE, Mazen lives in Dubai with his wife and six children and step children.

  Melanie Brooks Media and Communications Coordinator, CARE International, Geneva

  Melanie Brooks is the Media and Communications Coordinator for CARE International, one of the world’s largest humanitarian aid agencies. With 12 years’ experience in journalism, media relations and international communications, Ms. Brooks is responsible for leading and building the capacity of a multicultural, multilingual global network of 80 communications professionals in CARE offices worldwide in order to raise awareness of CARE’s work and critical humanitarian and development issues. As part of CARE’s senior management team.   She develops and implements an annual global communications plan, including the coordination of global communications initiatives, development of communications training modules, implementation of communications procedures and standards, and monitoring and evaluation of communications and media work. Ms. Brooks has lived and worked in many countries around the world and has deployed to crises as part of CARE’s emergency response team to major emergencies such as the 2004 Indian Ocean tsunami, the 2010 earthquake in Haiti, and most recently the Horn of Africa food crisis in 2011. Ms. Brooks has a Bachelor of Journalism from Carleton University in Canada and is completing her Msc in Public Policy and Management at the University of London in the UK.

  Mike Daniels Senior Consultant at Report International Ltd, and Chairman of AMEC

  Mike is responsible for Report International’s global strategic partnerships. Mike has 20 over years experience implementing and delivering large scale international media analysis programmes for corporate and institutional clients in Europe and the United States. Mike’s business experience includes founding a successful marketing communications agency, fully integrating PR and direct marketing, and co-founding Report International. His measurement expertise and interest is focused on reputation development, brand equity/differentiation and organisational process and resource management.   Mike is Chairman of AMEC, and a member of the IPR Commission on Measurement

  Patricia Goldschmid Assistant Professor, International University in Geneva

  Patricia Goldschmid is an assistant professor at the International University in Geneva and works as a communications consultant in Geneva for Owl RE, specialising in strategic communication, new media, as well as evaluation and measurement on an international level.   Patricia has over 15 years experience working in project management and communications with organisations in the Insurance, Pharmaceutical, and IT sectors as well as consulting projects with numerous international organisations and non-governmental organisations.   She has an Honours Masters of Science in Communications from the University of Lugano, Switzerland. As a complement to her activities in communications, Patricia’s second passion is photojournalism.

  Peter Granat CEO, Cision North America

  Peter Granat is CEO, Cision North America. Previously he was the President of Cision’s European division based in London, and formerly the Senior Vice President of Sales & Business Development at MediaMap which was acquired by Cision in late 2003.   Since 1992, Peter has been instrumental in the development of cutting-edge products and services to enable effective communication between the PR and media communities. He has worked closely with clients to deliver solutions that address a wide range of agency and corporate communications needs. Peter is also responsible for establishing alliances with industry leaders to enable Cision to provide one-stop solutions for PR professionals. Before joining MediaMap, Peter worked for Springer-Miller Systems in Stowe, Vermont, a leading provider of electronic property management solutions. He holds a BA from the University of Vermont and an MBA from Kellogg School of Management.

  Philip Sheldrake MCIPR CEng, founding partner, Meanwhile and Influence Crowd and main board director, Intellect

  Philip Sheldrake – is a founding partner of Meanwhile, the venture marketers. Previously, he co-founded, built and sold an award-winning PR consultancy, was the CEO of Nochex, Europe’s first e-payment service, and co-founded OnOneMap, Europe’s first Google Maps mashup.   He authored The Business of Influence, Wiley, April 2011, and the Digital Marketing chapter of The Marketing Century.   He is a founding member of the CIPR’s social media panel and leads its policy group on campaign measurement and evaluation. He sits on the board of Intellect, the UK technology trade association and also 6UK, a company formed by the government to promote adoption of the new Internet Protocol.

  Rebecca L. Duffy Senior PR Manager, Microsoft Corporate Communications

  Rebecca has spent 20 years in high-tech marketing in a variety of sales and marketing roles with the last decade at Microsoft where she participated in and managed several high-profile PR and marketing campaigns before she ended up in the international division of Corporate Communications managing the global PR measurement program.   Her PR expertise includes issues management, competitive positioning and analyst relations. For the past two years, Rebecca has been the program manager overseeing Microsoft PR measurement and insights program including traditional media (print. broadcast and online), new media, influencer and competitive tracking.   Prior to Microsoft, Rebecca worked at other three other high tech firms in Boston and Los Angeles in sales working with large accounts. She has an MBA from William Woods University in Missouri and a BA with distinction in Classical Studies from Indiana University-Bloomington.

  Richard Bagnall Insights & Analytics Director, Gorkana Group

  Richard has over 20 years’ experience in the PR industry. He joined Metrica in 1996, building the company into one of the world’s leading PR measurement and media analysis services. Richard continues to drive Gorkana Group’s Insight and Analysis Services – developing and supporting a global client base.   As one of the UK’s most experienced consultants in how to measure communication, Richard’s experience is not only in demand for traditional media but also for helping to guide the PR industry towards social media measurement standards. He is actively involved with AMEC (International Association for the Measurement and Evaluation of Communication), chairing a group the world’s foremost minds on the development of global standards for social media measurement.   Before joining Metrica Richard worked in-house for the Royal College of General Practitioners after working for Saatchi and Saatchi’s PR agency, The Rowland Company.

  Richard Houghton MD London & Partner, Aspect Consulting. Immediate Past President ICCO.

  In his role as Partner and Managing Director Aspect London, Richard provides corporate communications consultancy and programme direction for European based multi-national companies across the life sciences, marketing services and transport sectors. A highly experienced practitioner Richard has also worked extensively in digital and social media, with a particular focus on social media crisis planning and management.   Richard’s interest in the evaluation of PR campaigns started more than 15 years ago when he represented the PRCA on a cross sector team that published the UK’s first PR Planning and Evaluation Toolkit. In his more candid moments he will admit that the PR consultancy sector may still have a little to learn about the planning and evaluation of campaigns.   His 25 year track record in public relations and communications consultancy has encompassed senior executive roles in multi-national agencies such as Webber Shandwick, Fleishman-Hillard and Ketchum as well running his own specialist IT PR agency, Carrot Communications.   A former Chairman of the UK’s Public Relations Consultants Association, Richard is the immediate past President of the International Communications Consultancy Organisation, which represents 1,500 public relations agencies across 28 countries.

  Robert Fekl Head of Media Analysis at AUSSCHNITT Medienbeobachtung

  The mineralogist with a focus in materials science discovered his affinity to the media industry after successfully completing his studies.   He subsequently began working as an editor and journalist in TV and print media, as a TV presenter and at international sport events, switching to media research and media analysis in 2001. At Ausschnitt Medienbeobachtung, he has been in charge of extensive analysis projects for renowned clients since 2004, promoting new and further developments of quality standards in media evaluation. In June 2005, he became the deputy manager of the department media analysis. In 2009 he was promoted to head of media analysis and is also responsible for press summaries and translations. In addition, he shares his experiences with students of press and public relations as an instructor at various institutes and universities.

  Roger Jupp Chairman, Millward Brown Lansdowne

  Over more than 30 years in Ireland, Roger has accumulated extensive quantitative and qualitative experience, in virtually every product/service area. He has developed particular expertise in research into service industries and socio-political opinion. As a linguist, Roger was responsible for the Irish fieldwork on the European Union’s Eurobarometer for over 15 years.   He is a former Chairman of the Marketing Institute of Ireland and a former Vice-Chairman of the Marketing Society. He completed a 3-year term as vice-president of the European Marketing Confederation and five years as ESOMAR national representative for Ireland.   He is a Council member of AIMRO (Association of Irish Market Research Organisations), having spent the last 4 years as the organisation’s Chairman.

  Tim Marklein Practice Leader, Technology & Analytics, WCG and Co-chair, Council of PR Firms Measurement Committee

  Tim Marklein is an award-winning communications innovator with 20 years experience helping clients launch businesses, create market categories, build reputations, win proxy fights and grow revenues. As an agency and in-house manager, Tim has worked closely with pioneers and leaders across technology, healthcare, consumer and B2B industries. A frequent speaker and writer, Tim also actively contributes to PR industry standards and best practices, serving as co-chair of the Council of PR Firms’ measurement committee and as an elected member of the Institute for Public Relations Measurement Commission. In 2011, Tim was named to the “Measurement Hall of Fame” by PR News.   Tim recently joined WCG (wcgworld.com) to launch a new global technology practice and grow the firm’s established analytics business. WCG is one of the world’s fastest-growing independent PR agencies and was recently named North American Agency of the Year and Digital Agency of the Year by The Holmes Report. The agency represents industry leaders and pioneers such Novartis, Roche, Pfizer, Merck and Bayer Healthcare.   Tim joined WCG from Weber Shandwick, where he founded the agency’s Measurement & Strategy practice and developed several breakthrough systems and services for in-depth analysis across brand, reputation, media, messages and audiences. Tim also served as one of the architects behind the “Barcelona Principles,” established in summer 2010 at the AMEC European Summit as the industry’s first set of global principles for PR measurement.   Tim was recognized by PR News as PR Measurement Expert/Analyst of the Year for 2010.   Tim previously led Weber Shandwick’s Northern California business, doubling revenues in four years and representing top global clients including BEA, Cisco, Genentech, Gilead, Hitachi, Nortel and Verisign. Tim joined Weber Shandwick from Hewlett-Packard, where he led global public relations for HP’s $30 billion enterprise business and launched HP’s “Adaptive Enterprise” initiative. Tim previously spent 10 years at two Silicon Valley agencies – Applied Communications and Jennings & Company.

  Sandra Reape Senior International Consumer Insight Manager, Irish Distillers Pernod Ricard

  Sandra and her team are responsible for all international research & consumer insight conducted by Jameson and other Irish whiskies within the Irish Distillers/Pernod Ricard portfolio. Sandra has over 15 years Marketing, Research & Consumer Insight experience, on both the agency and client sides. She graduated with a Bachelor of Business Studies and has a Masters in International Marketing from Smurfit Graduate School of Business, UCD.   Consumers are the heart of everything we do with Jameson. Consumer Insight is a core function within the Jameson marketing team and within the Irish Distillers/Pernod Ricard business. We utilise a broad range of qualitative and quantitative tools and techniques to inspire, inform, direct and evaluate our marketing and business efforts on an international scale. This covers global advertising campaign development and assessment, sponsorship evaluation, brand health monitoring, consumer advocacy, influencer marketing, new market entry, trend monitoring, online brand ‘buzz’ and positioning.   Online and social media insight is a relatively new tool for Jameson but is fast becoming an extremely important Consumer Insight tool. It is now playing an increasingly important role in the evaluation of marketing efforts and the assessment of brand perception and positioning on an international basis. It is a great tool for a global brand as it provides a multi-market overview without the associated cost and time implications. It provides a robust, timely and cost efficient monitoring and evaluation approach, which is an excellent accompaniment to traditional research. Above all, it provides us with a true read on spontaneous consumer response – what they did, what they said, sentiment and so on.

  Karen Williams Managing Director, SpectrumInsight

  SpectrumInsight offers a powerful new dimension to consumer insight, providing feedback from online and social media about how people perceive and engage with brands. Working alongside Spectrum’s founder, Mark Westaby, Karen has developed a client base of leading global brands, as well as specialist marketing, advertising and PR agencies. The SpectrumInsight team provides both market research and sophisticated evaluation of campaign and brand performance, going beyond analytics to deliver strategic insight based on measurable consumer response.   Karen began her working life at Cargill, the world’s largest private company, as a commercial management trainee. After a flirtation with trading agricultural commodities, she discovered a much deeper interest in communications and eventually became Marketing and PR Manager for Cargill’s UK Oilseeds business. She then joined eFunds, a provider of software and professional services for the banking industry, as Director of International Marketing, with responsibility for the company’s communications outside North America. During her ten years at eFunds, she was instrumental in launching and shaping the company’s business process outsourcing division.   Karen subsequently set up a successful strategic marketing consultancy, working primarily for clients in financial and professional services and the non-profit sector, before joining SpectrumInsight as Managing Director. Karen has a first class degree in German and French from Durham University and an MSc in Public Relations from Stirling University.

  Don Bartholomew Senior Vice President, Digital & Social Media Research, Ketchum

  Don Bartholomew is a 20-year senior communications veteran who has worked for and with significant consumer and B2B brands across product marketing, marketing communications, advertising, public relations and research and measurement. His specialties include social media research and measurement, public relations evaluation and measurement, return on investment and brand tracking studies.   Don has counseled and completed research and measurement projects for numerous companies including BMW, Gatorade, AT&T, Abbott, Novartis, Dell, Remy Martin, Merck, Johnson & Johnson, Banana Boat, Forest Labs, ConAgra, Olympic Paint, Bayer, Eli Lilly, Medtronic, WTA, ATP, SEMATECH, Pioneer and RadioShack.   Don is a member of the Measurement Commission of the Institute for Public Relations. He was 2011 PR Analyst of the Year Runner-up (PRNews awards). He is a frequent speaker on public relations and social media measurement and ROI. Recent speaking engagements include PRSA Barcelona Principles webinar series, PRNews’ Measurement Conference, BlogWorld Expo, North American Summit on Public Relations Measurement, Best Practices in Corporate Communications, Business Marketing Association, PRSSA, Austin Software Council, the American Gas Association, The Branding Institute and the University of Texas. Don is a former adjunct professor at the University of North Texas, teaching Mass Communications Research. He holds a B.S. Industrial Engineering & Operations Research from Syracuse University and an MBA from the University of Dallas.

  Mark Mortell Senior Vice President, Senior Partner Fleishman-Hillard and Global Leader OneVoice team for Philips

  Mark Mortell joined Fleishman-Hillard in August 2002 to lead the corporate communications and public affairs team at Fleishman-Hillard’s office in Dublin. He joined the company from Aer Lingus (Irish National airline) where he was Commercial Director and the airlines representative on the OneWorld alliance. He was previously Chairman of the Irish Tourist Board, Managing Director of Dimension Advertising & Marketing and held senior marketing positions with Mars, Guinness Ireland, Bank of Ireland Group, and Ballygowan Spring Water Company. Mark has extensive public affairs experience with both public sector experience and as an elected member of local government. He has been a key adviser to the current Irish Prime Minister and his Party Fine Gael and was a key strategist in the Party’s success in the 2011 Irish General Election. Mark specialises in corporate communications and strategy and provides high level counsel to clients. He has extensive experience in crisis communications, change management, internal communications and media and presentation training. His tourism and economic development work has included activity in the middle and Far East as well as in Europe. Mark is a graduate of Dublin City University, is a Fellow of the Marketing Institute of Ireland and a Member of the Public Relations Institute of Ireland. He has been a regular broadcaster and hosted a weekly business programme on national commercial radio station Newstalk for the last four years.   He is married with two teenage daughters. He has served on the Board of a number of charities and is a published commentator on branding and current affairs.

  Antonia Antonopoulos Communication Specialist (Monitoring and Evaluation), UNICEF

  Antonia Antonopoulos works for UNICEF’s International Headquarters, heading Monitoring and Evaluation for the Division of Communication. Antonia has worked in the field of international development for over 15 years in New York, Senegal, the Maldives, Bangladesh and the Philippines, on projects ranging from global media analysis to the development of national behavior change communication strategies. She has been participating as a member of AMEC since 2009. She is a native of Toronto, Canada.

  Katy Shrimpton Marketing Programme Manager, Avanade Europe, Africa and Latin America

  Katy is the Marketing Programme Manager at business technology services company Avanade and is responsible for rolling out marketing campaigns, leading area-wide events, and running monitoring methodologies and tools across Europe, Africa and Latin America. Much of her time is dedicated to providing local support in each country, maximising marketing campaigns and incorporating new elements to reach and engage a board-level audience.   Prior to joining Avanade, Katy spent two years at Microsoft Advertising as a Partner Marketing Manager, working with agencies, publishers, and customers to grow partnerships through event marketing across the entire Microsoft business. Katy’s other experience includes five years as a diplomatic officer with the Foreign and Commonwealth office, which involved three years living in Mexico City and two years working as the Marketing Manager for an international think tank.